Richard Vaughan / Art Direction / Design

METRO WHEEL CO.

Metro Wheel Co. is a skateboard wheel company founded by William "Buddy" Carr. I was asked to create the company's brand identity including their logo and original wheel graphics. The main inspiration for the brand's look and feel is a mix of urban public transportation and 1960's British mod culture.

METRO MICRO MOTION
Playing off the double M's in Micro Motion and sticking with the brand's appreciation for the look and feel of urban public transportation, I used the typeface associated with San Francisco's MUNI Transit System for the main graphic.

METRO LINK
The Metro Link graphic was inspired by the mod scooters of the 1960's - specifically the Lambretta. The size and hardness numbers of the wheel are in an offset diagonal similar to how the decals are placed on the scooter's flyscreens. I also used the mod roundel as the O in the Lambretta-inspired Metro Link logo.

METRO RETRO
The first wheel in the Metro line, the Metro Retro was an old school cruiser wheel with a simple and unconventional graphic.

METRO EXPRESS
Another Metro wheel graphic inspired by one of San Francisco's famous transit systems - the BART.

METRO MOD T-SHIRT

METRO POP ART T-SHIRT

METRO LOGO
Main Metro round logo designed as a part of the brand identity. I wanted the logo to have a look of the London Underground blended with 1960's mod culture. Also, both the outer circle and the inner roundel are meant to symbolize the wheel.

BUDDY CARR SKATEBOARDS - PRINT ADS

Inspired by Swiss Style graphic design, the art direction of Buddy Carr Skateboards mixes typography, minimalism and modernism for a simple, clean look. This is a selection of print ad layouts that I did for the Buddy Carr Skateboards brand.

FOUNDATION SKATEBOARDS - PRINT ADS

When Foundation Skateboards began back in 1989, the art direction was handled by company owner and pro skater Tod Swank. The skateboard graphics were sketchy drawings all drawn by Tod and the magazine ads were all in a cut & paste 'zine style looking like they were done on an old copy machine. For this new ad campaign I wanted to get back to Foundation's DIY roots, mixing the rough black & white photocopied 'zine look with original, sketchy Tod Swank drawings.

FOUNDATION SKATEBOARDS - STAR & MOON

Foundation's original Star & Moon logo, drawn by Tod Swank in 1989, has always been the brand's most recognizable and most popular logo. A constant flow of new Star & Moon logo boards were needed for each season's new line as these were Foundation's best selling boards. Here are some of my favorite and most successful designs that I had the pleasure to create.

1. PHASES / 2. OUIJA / 3. GLITCH / 4. GALAXY

1. COMIC / 2. 'MERICA / 3. STAINED GLASS / 4. EARTH

WATERCOLOR TIE DYE

FOUNDATION SKATEBOARDS - LIVE TO RIDE

The Live To Ride series was one of the first graphic series that I did for Foundation. Simple, hand drawn, silk screened poster look and feel with minimal colors and an emphasis on lettering.

FOUNDATION SKATEBOARDS - SPACE RITUAL

This graphic was created in collaboration with Nik Turner of the 70's British spacerock band Hawkwind for Foundation pro rider Taylor Smith. It's a re-imagining of the album cover for Hawkwind's 1973 album Space Ritual. Taylor is a Hawkwind fan so I thought this would be a good fit. Unfortunately, Taylor quit the Foundation team before this board was ever released so the entire project was scrapped.

R.I.P. Lemmy

FOUNDATION SKATEBOARDS - CAP'N SUPER CO.

This was the precursor to the Foundation Star & Moon Comic graphic. My original idea was to take the classic Foundation Super Co. logo (top right) and merge it with Captain America's shield. However, this comic inspired logo board never made it into production which led to the aforementioned Star & Moon Comic board.

FOUNDATION SKATEBOARDS - CLOSE TO THE EDGE

This was my tribute to album cover artist extraordinaire, Mr. Roger Dean. The lettering for this logo board was inspired by the classic "bubble" logo he created for the band Yes in 1972.

FOUNDATION SKATEBOARDS - COSMIC BICYCLE

This graphic was inspired by the surreal, psychedelic collage work of Wilfried Sätty and Jim Harter.

ASTRA

I started the band ASTRA in 2007 in San Diego, CA. We were signed to London based record label Rise Above Records in 2008 and have released two full length albums to date. Here are a selection of designs I've created for ASTRA along the way. All product photography was taken by myself.

ASTRA COSMIC PYRAMID T-SHIRT
ASTRA's first t-shirt design that I created way back in 2009.
All subsequent ASTRA tees were designed by our brilliant album artist Arik Roper or the talented David V. D'Andrea.

ASTRA THE BLACK CHORD DIE CUT LP PACKAGING
Die cut LP box sleeve I designed for the initial "die hard" LP versions of The Black Chord album released in 2012. The LP album cover is meant to slide into this box. The die cut diamond shape allows only the black diamond of the album artwork to show through.
Die cut LP box sleeve concept & design: Richard Vaughan / Album artwork: Arik Roper

ASTRA The Black Chord album cover artwork designed by Arik Roper.

Complete packaging concept for ASTRA The Black Chord "die hard" LP release:
Die cut LP box sleeve / Gatefold LP cover / Splatter vinyl with matching colors.

ASTRA A1 POSTER
Large A1 poster design I created for inclusion with the initial "die hard" LP versions of The Black Chord album released in 2012.
Poster design/layout: Richard Vaughan / Background painting & ASTRA logo: Arik Roper / Photos: Feather Love

ASTRA PENDANT
Special silver metal and black enamel ASTRA pendant I designed for inclusion with the initial "die hard" LP versions
of The Black Chord album released in 2012.

SKATE LOGOS

FOUNDATION 25th ANNIVERSARY

FOUNDATION SECRET SOCIETY OF SKATEBOARDERS

FOUNDATION SECRET SOCIETY - FSC CHAIN

FOUNDATION WINGS

METRO WHEEL CO.

PIG WHEELS

Selected skateboard wheel graphic designs I've created for Pig Wheels. Some of these I've designed alone while others were in collaboration with freelance illustrators. All product photography taken by myself.

DAY OF THE DEAD PRO WHEELS
Pro wheel graphic series for Leo Romero, Daniel Lutheran and Jeremy Leabres.
Layout & typography: Richard Vaughan / Pig sugar skull illustration: Phil Guy

DANIEL LUTHERAN - TEACUPS / BLUE MEANIE SWIRLS

BLUE MEANIE SWIRLS

JOSH HARMONY - VINYL / LEO ROMERO - AMP

LEO ROMERO - AMP WHEEL & PACKAGING
Pig Wheels pro rider Leo Romero plays guitar in the band Travesura so it seemed only natural to design a guitar themed wheel graphic for him. I designed the wheel box packaging to look like a vintage Fender amplifier.

DANIEL LUTHERAN - WONKA WHEEL & PACKAGING
Wheel graphic and packaging that I designed for the Daniel Lutheran Wonka pro wheels. Dan Lu is a Willy Wonka fan and he wanted a wheel graphic inspired by the famous candy man. I even created a winning golden ticket which was included in 5 random boxes of wheels. The lucky winners received free Pig Wheels and were invited to tour the Tum Yeto HQ.

VERTIGO - FRONT & BACK PRINT
This graphic was inspired by my favorite record label.

COREY DUFFEL - JACK-O-LANTERN / PIG FLOYD
Layout & typography: Richard Vaughan / Pig jack-o-lantern illustration: Todd Bratrud.

JEREMY LEABRES - CREAMSICLE
Logo, typography & layout: Richard Vaughan / Pig Creamsicle illustration: Todd Bratrud.

SELECTED SKATEBOARDS

Selected pro series and one-off skateboard graphic designs that I've designed during the 4 years I was employed at Foundation Skateboards.

2OO1: A SPACE ODYSSEY PRO SERIES

PUNK GIG FLYER / 'ZINE PRO SERIES

Selected One Off Decks:
1. STAR & MOON - SACRED GEOMETRY / 2. COREY DUFFEL - BLACK SAILS / 3. & 4. SECRET SOCIETY SHOP COLLAB WITH AMBUSH SKATESHOP (early idea in black & final production in white)

BEASTMASTER PRO SERIES

Selected One Off Logo Decks:
1. SECRET SOCIETY - FSC CHAIN / 2. DEATH RIDER / 3. F BOMB

Selected One Off Pro Decks:
1. TAYLOR SMITH'S FIRST PRO GRAPHIC / 2. TAYLOR SMITH - BASS (coloring, background, texture & layout: Richard Vaughan / black line art: Riley Hawk), 3. NICK MERLINO - BI-POLAR

SELECTED TEES

Selected t-shirt graphic designs I've created.

FOUNDATION - ECLIPSE

FOUNDATION - DEATH RIDER

FOUNDATION - SECRET SOCIETY / FSC CHAIN

FOUNDATION - ASTRAL TRAVELLER

FOUNDATION - F HAND SIGN

FOUNDATION - THRASHER

FOUNDATION - LIVE TO RIDE

FOUNDATION - WINGS

PIG WHEELS - RIDE THE SWINE

PIG WHEELS - PIGGLY WIGGLY

DIO TRIO

MUSICARES - PLUG IN, TURN UP

DIGITAL ADS

Selected digital sales flyers I designed that were used for sales and marketing purposes on various social media sites including Instagram, Facebook and Twitter. I've also included some web store sales and header banners that I created for shop.tumyeto.com. All product photography was taken by myself.

This is a series of photos I took to promote the Foundation Shadow Puppet deck series on Instagram.

ACCESSORIES

Selected sock designs I've created for Foundation Skateboards. All product photography was taken by myself.

WHIPPERSNAPPER SOCKS
Mismatched knit sock design that I created using the classic Foundation Whippersnappers graphic.
Embroidered Foundation Star & Moon logo at the top of each sock.

ORIGINAL FOUNDATION WHIPPERSNAPPERS GRAPHIC

SMOKE 'EM SOCKS
Cigarette knit sock design that I created for Foundation Skateboards.
Embroidered Foundation Star & Moon logo at the top of each sock.